Happy Hour

Happy Hour at Terroir TriBeCa in New York City

Nothing eases the pain of a long day’s work like happy hour. But even better than regular happy hour is a free happy hour.

Enter Terroir. The self-proclaimed “elitist wine bar for everyone” gives away a free glass of sherry during happy hour at each of its three locations—East Village, TriBeCa, and Murray Hill.

Terroir’s head honcho, Paul Grieco, thinks sherry is extremely underrated and wants more of its patrons to realize that it’s good for more than just cooking. (And it definitely is!)

Happy Hour Menu at Terroir TriBeCa

Testa bruschetta with frisee and tapenade at Terroir TriBeCa

Ryan Smith at Terroir TriBeCa's Happy Hour

The free sherry is accompanied by $6 glasses of wine, all perfectly paired with the delicious food menu, which includes beet and gorgonzola risotto balls, sage leaves with lamb sausage and some delicious fried chicken.

We ducked in last Friday and despite the gloomy, chilly weather, the sherry, copious wine and tasty small plates warmed us right up. The TriBeCa spot is our favorite since the out-of-the-way location makes for a less crowded, more pleasant environment than the raucous East Village bar.

Lower Manhattan, including the new World Trade Center tower, viewed from TriBeCa on a foggy, rainy February night

After our last glasses of wine, we headed back out into the foggy night, taking in the view of lower Manhattan on our walk home.

- Laura


  1. Brodsky Organization
    Feb 29, 2012 @ 13:03:22

    Thanks for the East Village tip! We’ve never been to Terroir. Their bruschettas sound amazing, but we’re very intrigued by the Olive Oil Cake. We have a feeling we’ll end up trying each of the three locations over time.


  2. Robert Jordan
    May 30, 2012 @ 07:36:52

    Great to hear Sherry being supported on any level. Thanks Terroir! Keep up the good work. We’ll make a strong attempt to visit you next time we’re in NYC.


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